Our Enterprise Solutions Work.

The concept behind ResponderInfo is simple. Studies show that past behavior influences future actions. Don't believe what they say, believe what they've done. That's the philosophy of ResponderInfo.

We've compiled a database of 76 million US Consumers, to which we have been sending email solicitations, segmented by category, since 2001. Whenever the recipient viewed or clicked the email, we captured and stored the associated behavior information. Now, the same is available for our clients for targeted marketing purposes.

Marketers can take advantage of the additional selects available on our data, including geography, gender, date of birth, estimated household income and marital status.

Geography
Prospects can be targeted by Zip Code, Sectional Center Facility (SCF) or Radius. Geo-targeting allows flexibility for place-based marketing goals and the delivery of products and services from one region to another.

Gender
Ninety five percent of ResponderInfo data is gender specific because for any given product men and women can be expected to respond in different ways. Access to sex-based information allows our clients to anticipate this difference and maximize results based upon it.

Date of Birth
Many databases contain static, “snapshot” age information that never updates. ResponderInfo age is dynamic, derived from date-of-birth, so that our clients can accurately communicate to prospects at the stages of life when products and services will have greatest appeal.

Estimated Household Income
In consumer marketing more is not necessarily better when it comes to household income—but an accurate estimate is vital. ResponderInfo income data is appended regularly so that our clients can put themselves in a position to add value to their own customers.

Marital Status
Relationships exist between marital status and spending habits. Our clients use this distinction to customize their marketing efforts and to reach men and women with relationship status most likely to correspond to their offerings.

ResponderInfo has data that allows us to drive results to the enterprise. Additionally, our experience and industry partnerships ensure that our information is accurate, specific, and demographically/behaviorally based. Our clients use this information to target prospective customers with efficient, measurable results.